LifeRaft has the ability to crawl all major social media websites (Twitter, Facebook, Instagram, YouTube and more) and based upon a combination keywords, terms and specific URLs, as well as sentiment and geofencing, it will report on conversations of interest. The uniqueness of the system includes, but is not limited to, the granular nature of the search and the reporting capabilities. We allow the user to drill into conversations, relationships and history to better understand the specific context and nature of the individual’s comments.
LifeRaft will allow the user to identify persons of interest, follow them closely, and then flag any conversations and sentiments that enter into areas of concern. For example, in schools it might identify a discussion involving cyberbullying, bringing a weapon to school, truancy and more.
The system will also allow the user to understand relationships, traffic patterns, uncover persons of interest and proactively allow situations, themes and people to be flagged and/or investigated.
Not only does LifeRaft assist Schools for bullying and threats, it is also an important tool for higher education for depression and possible self-harm, all markets where individual views are far more relevant than a consolidation of conversations.
The difference between LifeRaft and the majority of the social listening market is like comparing a fishing trawler to line fishing. LifeRaft’s platform allows for a very specific view of identified individuals, or themes tied to specific locations. Additionally, LifeRaft has the added functionality to follow these persons of interest and to geo-locate posts on a map when meta data is available. It will also uncover sentiment that can be used as a leading indicator of self-harm in the educational system. 1-2% of students enrolled in higher educational institutions attempt suicide in any given year with as many as 7% considering this course of action. In the public sector for younger students, cyberbulling sentiment using LifeRaft can be monitored, uncovered and managed with an ability to identify and address issues quickly and effectively.
To learn more or schedule a live demo, please contact sales at 1.888.318.5105 or Info@socialliferaft.com